Marketing Does Not Mean Advertising

Posted on January 24, 2015 by

Marketing in the 21st century starts the mission or goals of your business. Why do you exist? What is your purpose?  Who do you provide your products or services to?  Why would they want or need these services?  What are you going to do for them? And why are you qualified to provide what you offer? 

Who, what, when, where, why...and anything else that is relevant to your mission and goals and what you're provide to what audience of buyers? 

Once you have defined the above, then you develop a robust, interactive, website.  The development of this site says everything about you. And I don't mean that the verbiage on the site says everything about you. Although the verbiage is exceptional important.  I mean the sites look, feel, usability, images, etc., says everything about you.  If your site looks weak, cheap, isn't, clear, easy to navigate, easy to find the content that readers are looking for, then it says you don't have your act together.  If your site is attractive, has eye appeal, has good imagery that speaks to what you do, is easy to navigate and to find what viewers are looking for, is well written, answers users questions, then it says, you get it.  You your are a professional

In the 21st century, your website is your 24/7 marketing and sales tool. 

Advertising is just one of many ways of attempting to influence prospects to pay attention to you, tell them that you have what they need and most importantly drawing prospects to your website!  Advertising is used by a limited number of companies!  Maybe 20% of the market advertises, if they have a specific goal or message to share. 

Even your sales messages comes from what's listed above.  Please do not confuse marketing with advertising.

Keywords: carol enman, business development, strategy

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