Your strategy sets the focus and direction for your company. It identifies your best customers. It defines your short and long-term goals, and your competitive advantages. Focusing on your strategy allows you to attain your personal and professional goals.
Strategies are built on your passion, market research, and in-depth discussions with your trusted advisers (not your best friends who will tell you what you want to hear) around your opportunities and risks.
Regular reviews of these are recommended to remain relevant as technology and customers' needs change.
Strategies are more successful when written down and shared with your management team and employees, increasing everyone's ownership in your goals.
Listening to your customers is imperative, as well as employees and managers feedback. Flexibility and your willingness to listen is always recommended, as life changes all the time. Wisdom is all around us if your listening.