Your strategy sets the focus and direction for your company. It identifies your best customers. It defines your short and long-term goals, and your competitive advantages. Focusing on your strategy expedites your personal and professional goals.
Strategies are built from your passion, market research, and in-depth discussions with your trusted advisers (not your best friends who will tell you what you want to hear) around your opportunities and risks.
Regular reviews of your strategy is recommended to remain relevant as technology and customers' needs change.
Strategies are more successful when written down and shared with your management team and employees, increasing everyone's ownership in your goals.
Listening to your customers is imperative, as well as employees and managers feedback. Flexibility and your willingness to listen is always recommended, as you never know where your next good idea may come from. Wisdom is all around us, if your listening.