Defined and lead initiatives across multiple platforms and different organizations. Strategic business development and marketing accomplishments. Proven leader, Trusted and Respected.
February 2011 Enman Strategic Business Initiative
DICE Corporation May 2012 to present.
Business development, marketing for an enterprise, SaaS, software developer. Created sales messaging, tools, and processes, PR and website content. Managed challenging client relationships and all new sales worldwide. Produced higher profits, better customers; improved RMR and long term results. Supporting IPtelX.net sales. DICE has grown by 40% and IPtelX.net by 50%. Acting as the public face of DICE and IPtelX.
Advance Technology May 2011 - June 2012 - Defined growth opportunities, developed strategic partnerships, helped reorganize the management team. Developed sales and marketing plans; new web-site content. The company won awards as “fastest growing” security company in the U.S. from SDI magazine, and the “best middle market systems integrator” in the U.S. from SSI magazine. Resulted in a 30% increase in sales/revenue in a couple years.
Provide PR/content for vendors and service providers around the globe.
December 2008 to June 2011 Cygnus Business Media – Publisher - GM
Recruited to right Cygnus Media’s slumping SD&I magazine. Redirected the editorial content, stopped the sales force from selling below profitability! Promoted better sales professionals. Developed a cost-free, no risk marketing plan for the ($22 million) group. When Cygnus was devastated by the recession, filing for bankruptcy in August 2009, shuttering magazines, divisions, offices, and selling off pieces of the company.
June 2008 to December 2008 – Axis Communications – Manager Strategic Channels – Education and Healthcare
Developed sales strategies, leads, and sales; worked with Swedish headquarters on marketing initiatives. Learned the networked video business.
January 2006 to June 2008 – Securitas Systems/Niscayah - Consultant then Director of Business Development U.S.
Securitas Systems, a billion dollar systems Integrator was spun off from their 8 billion dollar parent company into a standalone, publicly traded, company on the Swedish Stock Exchange. Provided the U.S., their largest division, with their first public face including signage, sales, and marketing tools, for the company and it's many vertical market groups. Worked with the corporate CTO and marketing, sat on international committees; worked with Lund University on global informatics research. They were later purchased by Stanley Black and Decker in June 2011.
September 1998 to December 2005 – United Publication (UP) - Establishing Publisher, General Manager, founder of UP’s Security Group
Founded Security Systems News, a newspaper and website, Security Director News, a newspaper and website, TechSec Solutions, the first of its kind IP event; partnered to develop SecurityXChange a partnering event for vendors and their installing community; and the Security Growth Conference, a financial event fostering mergers, acquisitions, and funding for acquisitions. Positioned UP as the leading provider of B2B news and technology information in the marketplace.
Managed P&L responsibility, 9 direct reports, 4 internal divisions, 3 partners, reported directly to the owner. Responsible for content development, sales, marketing, circulation, creative development/layout, deadlines. Took a half million dollar investment to a multiple-millions of dollars in annual recurring revenue. Developed the most respected publication in the industry, with the largest advertising base, the highest per page profits and annual revenue. (BPA - Audit Bureau) Consulted with advertisers and agencies on sales and marketing strategies.
Enabled UPs owner to buy out his partner, profoundly changing his personal life and profitability.
Suffolk University - Summa cum laud
References are available on LinkedIn at https://www.linkedin.com/in/carol-enman Personal references are available upon request.
Skiing, snowshoeing, sailing, boating, the beach, walking, gardening, reading, movies, fine foods, friends, family, LAUGHING